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Life insurance, explained plainly

Life insurance replaces your income for the people who count on it. The main choice is between term coverage for a set number of years and permanent coverage that lasts your whole life.

At a glance

What it isA payment to the people you choose if you die.MoreLess

Term covers you for a set number of years. Permanent covers your whole life and can build cash value over time.

What you getMoney to replace your income, pay the mortgage or cover debts.MoreLess

The payment goes to your beneficiaries. They can use it for rent, school, a business, or anything else.

Read more: Term vs whole life insurance

Good ifPeople depend on your income, or you have a mortgage or debts.MoreLess

Self-employed people often have no life coverage through a job, so it matters even more.

Keep in mindYour age and health set the price, and term coverage ends when the term does.MoreLess

When a term is over, the coverage stops unless you renew or convert, often at a higher price. Permanent coverage costs more each month than term.

Keep in mind

What you should know before you choose. We would rather you hear it from us now.

Term ends

When the term is over, the coverage stops unless you renew or convert, often at a higher price.

Permanent costs more

You pay more each month for coverage that lasts your whole life.

Your health sets the price

The younger and healthier you are when you apply, the less it usually costs.

Compare it with

Critical illnessA lump sum after a serious diagnosis, while you are alive.Learn more

Questions people ask

How much life insurance do I need?

It depends on your income, your debts and who depends on you. We work it out with you, without pushing a bigger policy than you need.

Can I get life insurance with a health condition?

Often yes, though the price or the type of policy may change. We compare what is available for your situation.

Get my free quote

  1. 1Answer a few questions
    Your situation first. Contact details come last.
  2. 2A licensed advisor calls you
    Within 24 hours.
  3. 3We go through every option
    With what to keep in mind on each one. It costs you nothing.

We never sell your information.

Rather talk now?

(844) 944-7526

By calling this number, you will reach a licensed insurance agent.

Step 1 of 4About 2 minutes

If you used the plan finder, we fill these in for you. Next: ages and income, then doctors and add-ons, then your contact details and consent.

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